MIT Technology Review
Described the phenomenon as 'AI theater' and questioned autonomous agent behavior authenticity
How media typically covers Will Douglas Heaven
Will Douglas Heaven as author
Moltbook, a social network for AI agents that went viral with 1.7 million bot accounts, was ultimately 'AI theater' rather than a genuine glimpse of autonomous agent futures, with much of its activity being spam, crypto scams, and human-generated performance.
“Author of "Moltbook Was Peak AI Theater" in MIT Technology Review”
Google released the first detailed public report from a major tech company showing that a median Gemini text prompt consumes 0.24 watt-hours of electricity, with comprehensive breakdowns of energy use across AI chips, supporting hardware, and data center overhead.
“Author of "In a first, Google has released data on how much energy an AI prompt uses" in MIT Technology Review”
Directly quoted in these articles
Moltbook, a social platform for AI agents launched in January 2026, experienced viral growth to 1.6 million agents but faces questions about whether agent behavior is truly autonomous or merely mimicking human social media data.
“Described the phenomenon as 'AI theater' and questioned autonomous agent behavior authenticity”