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Researcher
Rafael Grohmann
Assistant Professor of Media Studies (Critical Platform Studies) at University of Toronto
Assistant Professor of Media Studies at University of Toronto
2
Mentions
2
Articles
1
Outlets
Jun 2026 — Jul 2026
Coverage
Companies Covered
Appears Alongside
Articles
Most recent firstMentioned In
Referenced in coverage
The 'AI World Cup' relied on invisible human labor
Rest of WorldcautiousJul 20, 2026
“Studies data value chains in football and the geographic distribution of data annotation work.”
The AI-powered World Cup runs on thousands of human data workers
Rest of WorldcautiousJun 28, 2026
“Rafael Grohmann is mapping the global workforce in football's data value chains, noting high-value work concentrates in wealthy centers while annotation is in lower-cost countries.”