University of Surrey
Senior lecturer in psychology and co-director of the Habit Application and Theory group discussing individualized habit-building timelines.
How media typically covers Phillippa Lally
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Contrary to the popular 21-day myth, scientific research shows habit formation actually ranges from 18 to 254 days with an average of 66 days depending on the individual and activity type.
“Senior lecturer in psychology and co-director of the Habit Application and Theory group discussing individualized habit-building timelines.”