← Back to PeopleMMResearcherMaxwell MaltzPlastic surgeon whose 1960 observation about 21-day recovery became the origin of the popular habit formation myth.1Mentions1Articles1OutletsAssociated TopicsBehavioral Psychology1Habit Formation1Behavioral Science Research1Coverage PatternsHow media typically covers Maxwell MaltzArticle Typesresearch1Media Anglesculture1Narrative Framingtrend1ArticlesMost recent first