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Mark Gurman
Journalist

Mark Gurman

Managing Editor at Bloomberg

LinkedIn@markgurman

Reported on Apple's upcoming AI voice control feature for Siri and apps.

24
Mentions
23
Articles
10
Outlets
Aug 2025 — Oct 2026
Coverage
Neutral
Sentiment

Topics Most Covered

Companies Covered

Writing Patterns

How this journalist typically writes

Article Types

  • news15

Preferred Angles

  • business11
  • product4

Narrative Framing

  • competitive8
  • trend3
  • cautionary1

Appears In

Sentiment Distribution

Based on 21 scored articles

Positive 24%Neutral 43%Mixed 19%Negative 14%

Associated AI Models

Gemini10Claude4ChatGPT3Siri2Apple Foundation Models1Google Gemini1GPT-51OpenClaw1

Writes About

TomEngineer
1 article

Appears Alongside

Craig FederighiExecutive
4 shared articles
Mike RockwellExecutive
3 shared articles
Amanda SilberlingJournalist
2 shared articles

Articles

Most recent first

Articles Written

Mark Gurman as author

Apple's Rumored AI Search Tool for Siri Could Rely on Google
The VergenewsneutralMar 1, 2026

Apple is developing an AI-powered search feature for Siri called 'World Knowledge Answers' that will likely rely on Google's custom Gemini model to provide AI-generated summaries of web search results.

“Author of "Apple's Rumored AI Search Tool for Siri Could Rely on Google" in The Verge”

AI AgentsGenerative AIAI CompetitionAI Products
Apple Exploring Deal with Google to Use Gemini AI Model to Power Next Generation Siri
BloombergnewsneutralAug 25, 2025

Apple is exploring a deal with Google to use a custom Gemini-based AI model to power next-generation Siri, competing against internal models and potential partnerships with OpenAI and Anthropic.

“Author of "Apple Exploring Deal with Google to Use Gemini AI Model to Power Next Generation Siri" in Bloomberg”

LLMsAI ProductsFoundation ModelsAI Competition

Quoted In

Directly quoted in these articles

Meta To Reportedly Sell HUD Glasses With EMG Wristband For $800
UploadVRnewsneutralMar 1, 2026

Meta plans to release its Hypernova smart glasses with an integrated sEMG neural wristband for approximately $800, down from previously reported $1,000-$1,400 pricing.

“Reports on Meta's pricing strategy for Hypernova/Celeste glasses, citing sources familiar with the company's plans.”

AI ProductsAI HardwareComputer VisionAI Agents
Apple will reportedly unveil its Gemini-powered Siri assistant in February
TechCrunchnewsneutralJan 26, 2026

Apple will unveil a Gemini-powered Siri assistant in February capable of completing tasks via personal data and on-screen content access, with a more conversational version arriving in June.

“Reports on Apple's planned February Siri announcement and Google partnership details.”

Generative AIAI ProductsFoundation ModelsLLMs
New Version of Siri to 'Lean' on Google Gemini
MacRumorsnewsneutralNov 3, 2025

Apple's revamped Siri launching in March 2026 will be powered by a custom Google Gemini model, marking a significant shift in Apple's AI strategy and reliance on external models.

“Provided update on Apple Intelligence status and Siri plans via Power On newsletter”

Generative AIAI ProductsFoundation ModelsAI Competition

Also Mentioned In

Referenced in coverage

Apple, Google redraw 'recording' for always-on AI gadgets
ThevergecautiousOct 7, 2026

“Bloomberg reporter revealing Apple is building smart home camera using AI to create text descriptions instead of saving video.”

Apple Shelves Plan to Replace 5,000 Applecare Jobs With Ai Agents
MacRumors / BloombergcautiousSep 29, 2026

“Bloomberg reporter who broke story on Apple's indefinitely shelved layoff plans tied to AI agent deployment.”

WTF is Dime, the Mystery OpenAI Headset
XneutralSep 4, 2026

“Legendary technology reporter who broke news about OpenAI product leaks related to smart home speaker hardware.”

Apple subscriptions, MacBook Air shortages, Apple to make glasses health device
BloombergneutralAug 4, 2026

“Bloomberg reporter covering Apple's AI subscription plans and product strategy.”

Apple delaying smart glasses launch to 2027
TechCrunchcautiousJul 29, 2026

“Reported that Apple has pushed back smart glasses launch to 2027 and is emphasizing privacy-friendly features to differentiate from Meta.”

Why Apple built a third-party AI system for Siri and then refused to show it at WWDC
The Next WebcautiousJun 15, 2026

“Reported on Apple's iOS 27 Extensions framework and conducted hands-on review of Siri AI beta, describing it as functional but buggy with slow responses.”

Apple to unlock Siri for rival AI assistants
BloombergpositiveMar 27, 2026

“Bloomberg journalist reporting on Apple's plans to open Siri to third-party AI assistants in iOS 27.”

Apple's standalone Siri app, chatbot for iOS 27
BloombergpositiveMar 25, 2026

“Bloomberg insider reporting on Apple's development of standalone Siri app and Ask Siri chatbot for iOS 27.”

Apple's New Google Gemini Deal Sounds Bigger, Better Than Expected
9to5MacnewspositiveJan 13, 2026

Apple and Google have announced a multi-year collaboration where Google's Gemini models will power Apple Intelligence features including an upgraded Siri, with broader scope than previously expected across multiple Apple devices while maintaining Apple's privacy standards.

“Reported that Apple and Google were close to striking a deal for upgraded AI Siri to be powered by a custom Gemini model.”

Foundation ModelsAI ProductsGenerative AIAI Competition
Apple employees have 'concerns' over Siri performance in early iOS 26.4 builds
9to5MacnewscautiousOct 20, 2025

Apple engineers testing iOS 26.4 have raised performance concerns about the company's redesigned AI-powered Siri assistant, which is not expected to launch until spring 2026 after over a year of delays.

“Reported that Apple engineers testing iOS 26.4 have concerns about Siri's performance despite extended development time.”

Generative AIAI ProductsFoundation ModelsAI Infrastructure
Apple Executives Admit They Scrapped Their Initial AI Strategy
9to5MacnewsneutralSep 27, 2025

Apple is conducting a competitive evaluation between multiple AI providers including Google, OpenAI, and Anthropic to power its redesigned Siri, with Google training a custom model to run on Apple's servers.

“Reported that Apple is exploring Google's Gemini to power the next generation of Siri and that Google has started training a custom model.”

Generative AILLMsAI ProductsAI Competition
Siri's New Update Wants ChatGPT's Crown
BloombergnewsneutralSep 5, 2025

Apple is developing an AI search engine for Siri to compete with OpenAI while advancing partnership negotiations with Google.

“Reported on Apple's plans to develop World Knowledge Answers AI search tool for Siri.”

AI ProductsGenerative AIAI CompetitionFoundation Models
Apple's Upcoming AI Voice Control Will Change How People Use iPhones
BloombergnewspositiveAug 13, 2025

Apple is introducing App Intents Voice Control feature for Siri that will enhance how users interact with iPhones in iOS 26.

“Reported on Apple's upcoming AI voice control feature for Siri and apps.”

AI ProductsGenerative AIAI in Consumer Electronics