SSP Media.net
CRO quoted on advertising shifting toward moments of intent rather than reach.
How media typically covers Ken Lagana
Directly quoted in these articles
OpenAI is seeking $60 per 1,000 ad views (CPM) for advertisements in ChatGPT, positioning premium pricing for high-intent conversational ad placements while initially limiting ad volume and data transparency.
“CRO quoted on advertising shifting toward moments of intent rather than reach.”