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Announced $400 million deal with Perplexity AI to integrate AI search into Snapchat and teased AI video generation feature called AI Clips.
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Nov 2025 — Jun 2026
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Referenced in coverage
Meta Announces New Smart Glasses Starting at $299
CNBCpositiveJun 26, 2026
“Announced Specs smart glasses positioned as successor to the smartphone.”
AI as Normal Technology: Arvind Narayanan and Sayash Kapoor on AI-washing of layoffs
AI as Normal TechnologycautiousJun 12, 2026
“Cited AI as primary reason for 1,000 layoffs in April, claiming AI generated 65% of new code, but cuts followed activist investor pressure.”
Snap cuts 1,000 jobs on AI productivity boosts
ReutersmixedApr 16, 2026
“Announced layoffs of 1,000 employees (16% of workforce) and attributed the reduction to AI-driven productivity improvements rather than financial pressures.”
Snap and Perplexity Sign $400 Million Deal to Put AI Search Directly in Snapchat
EngadgetannouncementpositiveNov 6, 2025
Snap and Perplexity AI signed a $400 million deal to integrate Perplexity's AI search engine directly into Snapchat's chat interface beginning early 2026.
“Announced $400 million deal with Perplexity AI to integrate AI search into Snapchat and teased AI video generation feature called AI Clips.”
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