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Emma Roth
Journalist

Emma Roth

News Writer at The Verge

LinkedIn@emroth08

Emma Roth is a news writer at The Verge.

47
Mentions
45
Articles
6
Outlets
Aug 2025 — Nov 2026
Coverage
Positive
Sentiment

Topics Most Covered

Companies Covered

Writing Patterns

How this journalist typically writes

Article Types

  • news21
  • announcement8

Preferred Angles

  • product19
  • business6
  • policy3
  • culture1

Narrative Framing

  • trend7
  • controversy6
  • breakthrough2
  • competitive2
  • policy2
  • cautionary1

Appears In

Sentiment Distribution

Based on 37 scored articles

Positive 43%Neutral 19%Mixed 14%Negative 24%

Associated AI Models

ChatGPT7Gemini4Sora2Gemini 2.5 Pro2Gemini 2.5 Flash2Veo 3.11Nano Banana Pro1Copilot1Meta AI1GPT-5.1 Auto1GPT-51GPT-4o1Grok1Rufus1Gemini Live1

Writes About

Sam AltmanExecutive
2 articles
John GiannandreaExecutive
2 articles
Amar SubramanyaExecutive
2 articles
Tim CookExecutive
2 articles
Mike RockwellExecutive
2 articles
Craig FederighiExecutive
2 articles
Bob IgerExecutive
2 articles
Matt SheetsExecutive
2 articles
Elijah LawalExecutive
2 articles
Mira MuratiFounder
1 article
Ilya SutskeverFounder
1 article
Patrick StalExecutive
1 article
Sundar PichaiExecutive
1 article
Mark ZuckerbergExecutive
1 article
Alan DyeEngineer
1 article

Appears Alongside

Sam AltmanExecutive
2 shared articles
John GiannandreaExecutive
2 shared articles
Amar SubramanyaExecutive
2 shared articles
Tim CookExecutive
2 shared articles
Mike RockwellExecutive
2 shared articles
Craig FederighiExecutive
2 shared articles
Bob IgerExecutive
2 shared articles
Matt SheetsExecutive
2 shared articles
Elijah LawalExecutive
2 shared articles

Articles

Most recent first

Articles Written

Emma Roth as author

Burger King deployed Patty
The VergenewsneutralMar 3, 2026

Burger King deployed Patty, an OpenAI-powered voice chatbot integrated into employee headsets that assists with meal preparation and monitors customer interactions for friendliness markers like 'please' and 'thank you.'

“Author of "Burger King deployed Patty"”

Generative AIAI ProductsAI in WorkplaceAI Agents
Sam Altman says 'yes,' AI is in a bubble
The VergenewscautiousMar 1, 2026

Sam Altman acknowledges the AI market is in a bubble with irrational valuations for early-stage startups, comparing it to the dot-com bubble, though he believes it will ultimately create net economic value.

“Author of "Sam Altman says 'yes,' AI is in a bubble" in The Verge”

AI InvestmentAI StartupsAI CompetitionGenerative AI
Google Flights can help you book a trip when you don't know where to go
The VergeannouncementpositiveMar 1, 2026

Google is testing an AI-powered Flight Deals tool that uses natural language descriptions to find cheap flights and suggest destinations when users don't have a specific location in mind.

“Author of "Google Flights can help you book a trip when you don't know where to go" in The Verge”

Generative AIAI ProductsAI in Travel/E-commerce
Retail Has Entered the Chat
The VergenewsneutralFeb 12, 2026

OpenAI has officially launched an advertising pilot in ChatGPT with major retailers and brands including Target, Adobe, Ford, and Mazda showing targeted ads to free and $8/month users.

“Author of "Retail Has Entered the Chat"”

AI ProductsGenerative AIAI in BusinessAdvertising Technology
Apple Unveils New AirTag With Enhanced Ultra-Wideband Technology
The VergeannouncementpositiveJan 27, 2026

Apple released an updated AirTag with enhanced ultra-wideband technology enabling 50% longer range precision tracking and a 50% louder speaker at the same $29/$99 price point.

“Author of "Apple Unveils New AirTag With Enhanced Ultra-Wideband Technology"”

AI HardwareAI Products
This is Canva Energy, But for Video People
GooglenewspositiveJan 19, 2026

Google expands its AI video generation tool Flow to Business, Enterprise, and Education Workspace users, adding vertical video support and audio generation capabilities.

“Author of "This is Canva Energy, But for Video People" in Google”

Generative AIAI ProductsVideo Generation
Microsoft Is Testing How Fast Humans Will Tap Buy
MicrosoftnewsneutralJan 13, 2026

Microsoft is launching a Copilot Checkout feature that allows users to purchase products directly within the chatbot without leaving the app, competing with similar features from OpenAI, Google, and Perplexity.

“Author of "Microsoft Is Testing How Fast Humans Will Tap Buy" in Microsoft”

AI AgentsAI ProductsGenerative AIAI Competition
AI Content Finally Got a Label
Merriam-WebsternewscautiousDec 19, 2025

Merriam-Webster selected 'slop' as its 2025 word of the year, defining it as low-quality digital content produced in quantity by artificial intelligence, reflecting widespread concern about AI-generated content flooding the internet.

“Author of "AI Content Finally Got a Label" in Merriam-Webster”

Generative AIAI ProductsAI EthicsAI in Content Creation
Meta Just Rewired How Its AI Learns The News
The VergenewsneutralDec 8, 2025

Meta announced new AI licensing partnerships with CNN, Fox News, USA Today, and other publishers to improve its AI chatbot's ability to deliver timely news content, as part of an industry-wide shift toward legal content agreements.

“Author of "Meta Just Rewired How Its AI Learns The News"”

Generative AIAI RegulationLLMsAI Products
Reality Labs Just Became A Lot Less Limitless
BloombergnewsnegativeDec 5, 2025

Meta is planning to slash Reality Labs' metaverse budget by up to 30 percent next year while shifting investment toward AI glasses and wearables, as CEO Mark Zuckerberg prioritizes AI superintelligence over virtual world development.

“Author of "Reality Labs Just Became A Lot Less Limitless" in Bloomberg”

Generative AIAI HardwareMetaverse TechnologyAI Investment Strategy
The Siri Delay Now Has Leadership Consequences
The VergenewscautiousDec 3, 2025

Apple's AI chief John Giannandrea is stepping down following delays in launching a personalized Siri, with former Microsoft AI VP Amar Subramanya replacing him as the company plans a spring 2025 Siri relaunch powered partly by Google's Gemini model.

“Author of "The Siri Delay Now Has Leadership Consequences"”

AI ProductsLLMsAI LeadershipGenerative AI
Apple AI Chief Steps Down Following Siri Setbacks
The VergenewscautiousDec 2, 2025

Apple's AI chief John Giannandrea is stepping down following repeated delays to the company's personalized Siri assistant, replaced by Amar Subramanya, a former Google and Microsoft AI executive.

“Author of "Apple AI Chief Steps Down Following Siri Setbacks" in The Verge”

AI ProductsAI LeadershipGenerative AIAI Infrastructure
Your Friends Won't Reply, But ChatGPT Will
OpenAIannouncementpositiveNov 24, 2025

OpenAI is rolling out group chats in ChatGPT globally, allowing users to invite up to 20 people to collaborate with the chatbot on tasks like planning and drafting.

“Author of "Your Friends Won't Reply, But ChatGPT Will" in OpenAI”

Generative AIAI ProductsAI Infrastructure
Disney CEO Bob Iger Says Company Plans AI-Generated Video Creation Tools for Disney Plus
The VergenewsmixedNov 14, 2025

Disney CEO Bob Iger announced plans to integrate AI-generated video creation tools into Disney Plus to allow viewers to create and consume short-form AI videos.

“Author of "Disney CEO Bob Iger Says Company Plans AI-Generated Video Creation Tools for Disney Plus"”

Generative AIAI ProductsStreaming MediaAI in Entertainment
Microsoft's Pitch for Humanist Superintelligence
The VergeannouncementcautiousNov 10, 2025

Microsoft AI announced a new team dedicated to developing 'humanist superintelligence' that remains bounded, controllable, and subordinate to human interests rather than pursuing unbounded autonomous AGI.

“Author of "Microsoft's Pitch for Humanist Superintelligence"”

AI SafetyFoundation ModelsAI GovernanceSuperintelligence
No, ChatGPT Didn't Ban Legal or Medical Talk
The VergenewsneutralNov 5, 2025

OpenAI clarified that ChatGPT's usage policy regarding legal and medical advice has not changed with its October 29th update, contradicting viral social media claims of a new ban.

“Author of "No, ChatGPT Didn't Ban Legal or Medical Talk"”

Generative AIAI ProductsAI Regulation
OpenAI's New Update Might Need A Content Warning
The VergenewsmixedOct 15, 2025

OpenAI will allow erotica and other mature content for age-verified ChatGPT users starting in December while relaxing content restrictions after implementing mental health detection tools.

“Author of "OpenAI's New Update Might Need A Content Warning"”

Generative AIAI ProductsAI SafetyAI Governance
OpenAI Allegedly Sent Police to an AI Regulation Advocate's Door
The VergenewsnegativeOct 13, 2025

OpenAI allegedly subpoenaed AI regulation advocates and their personal communications, claiming they are investigating Elon Musk's involvement while critics argue it is intimidation of AI safety advocates.

“Author of "OpenAI Allegedly Sent Police to an AI Regulation Advocate's Door" in The Verge”

AI RegulationAI GovernanceAI EthicsPolicy
Use AI to Try on Shoes Before You Buy
The VergenewspositiveOct 9, 2025

Google launches AI-powered virtual try-on feature for shoes on Google Shopping that generates realistic images of shoes on users' feet without requiring personal photos.

“Author of "Use AI to Try on Shoes Before You Buy"”

Generative AIAI ProductsComputer Vision
Forget Typing, Search Just Started Talking Back
The VergeannouncementpositiveSep 25, 2025

Google is rolling out Search Live to all US users, enabling real-time conversational AI search with voice and camera input integrated into Google Search and Lens.

“Author of "Forget Typing, Search Just Started Talking Back"”

Generative AIAI ProductsNLPMultimodal AI
Judge Puts Anthropic's $1.5 Billion Book Piracy Settlement on Hold
The VergenewscautiousSep 11, 2025

A federal judge halted Anthropic's $1.5 billion book piracy settlement, citing concerns about lack of transparency in the claims process and insufficient protections for affected authors.

“Author of "Judge Puts Anthropic's $1.5 Billion Book Piracy Settlement on Hold" in The Verge”

AI RegulationAI EthicsGenerative AIAI Governance
Goodbye Browsing, Hello Scanning
The VergeannouncementneutralSep 4, 2025

Amazon launched Lens Live, an AI-powered camera feature that identifies products in real-time and surfaces matching marketplace listings for direct purchase.

“Author of "Goodbye Browsing, Hello Scanning"”

Computer VisionAI ProductsGenerative AIAI in E-commerce
Duolingo Has Competition, and It Speaks Gemini
The VergenewsneutralAug 28, 2025

Google is launching AI-powered language learning lessons in its Translate app using Gemini models, directly competing with Duolingo's personalized lesson approach.

“Author of "Duolingo Has Competition, and It Speaks Gemini"”

Generative AIAI ProductsFoundation ModelsAI Competition
Google's Gemini Live AI assistant will show you what it's talking about
The VergeannouncementpositiveAug 26, 2025

Google is expanding Gemini Live with visual guidance on-screen, app integrations for Messages and Phone, and an improved audio model that adapts tone based on speech intonation and content.

“Author of "Google's Gemini Live AI assistant will show you what it's talking about" in The Verge”

AI ProductsGenerative AIMultimodal AI
ESPN Wants Your Attention. All of It
The VergeannouncementpositiveAug 25, 2025

ESPN launches a revamped streaming app with AI-generated SportsCenter commentary, TikTok-style vertical video feed, and multiview capabilities for $29.99 per month starting August 21st.

“Author of "ESPN Wants Your Attention. All of It"”

AI ProductsGenerative AIAI in Media & Entertainment
Google wants AI to pick your next trip
The VergenewsmixedAug 19, 2025

Google is testing an AI-powered Flight Deals tool that allows users to describe their ideal trip and receive personalized cheap flight suggestions across multiple destinations.

“Author of "Google wants AI to pick your next trip"”

AI ProductsGenerative AIAI in Travel/Commerce
Gemini's Got A Memory Now. Are You Ready For That?
The VergenewscautiousAug 15, 2025

Google is rolling out an automatic memory feature for Gemini that recalls user preferences and past conversations without prompting, enabled by default with opt-out controls available.

“Author of "Gemini's Got A Memory Now. Are You Ready For That?"”

Generative AIAI ProductsAI SafetyAI Ethics
Google's Gemini AI will get more personalized by remembering details automatically
The VergenewsmixedAug 14, 2025

Google is rolling out an automatic memory feature for Gemini that will recall user preferences from past conversations without explicit prompting, available by default but toggleable in settings.

“Author of "Google's Gemini AI will get more personalized by remembering details automatically" in The Verge”

LLMsGenerative AIAI SafetyAI Products
Perplexity just got caught pretending to be Chrome
The VergenewscautiousAug 5, 2025

Perplexity disguised its AI crawlers as Google Chrome and rotated IP addresses to bypass website restrictions and access content blocked by robots.txt files and firewall rules, according to Cloudflare's investigation of tens of thousands of domains.

“Author of "Perplexity just got caught pretending to be Chrome"”

AI EthicsOpen Source AIAI RegulationAI Products

Also Mentioned In

Referenced in coverage

Google's AI Ambitions Are Closer to the Stars
The VergepositiveNov 3, 2026

“Journalist who reported on Google's Project Suncatcher satellite successfully running an AI model in orbit.”

Amazon upgrades Alexa for Shopping AI assistant
The VergepositiveOct 30, 2026

“Byline author reporting on Amazon's upgrades to Alexa for Shopping AI assistant.”

Amazon, Delta, Yelp, JPMorgan Chase, and Charles Schwab Are Restricting AI Agents
The VergenegativeOct 28, 2026

“Byline author of article about companies restricting AI agents from their platforms.”

Meta paused Muse's sharing feature
The VergenegativeOct 21, 2026

“Reported on Meta pausing Muse sharing feature after researchers discovered AI chats publicly available on the web.”

The Verge reports on Cairn targets including John Deere, SharkNinja, and Cummins
The VergenegativeOct 20, 2026

“Reported on NorForge's discovery of Cairn attacks targeting John Deere, SharkNinja, and Cummins.”

Universal Music is launching an AI music platform with ElevenLabs
The VergepositiveSep 11, 2026

“Reported on Universal Music Group's partnership with ElevenLabs for AI music platform.”

Don't Miss: Google adds AI-powered tool to Discover
The VergepositiveAug 21, 2026

“Roth wrote the article about Google adding AI-powered tools to Discover for customizing feed preferences.”

Microsoft confirms Copilot 'super app' coming this year
The VergepositiveJul 31, 2026

“Reported on Microsoft confirming Copilot 'super app' combining chat, coding and agentic capabilities launching this year.”

A cosmic acquisition
BloombergpositiveJul 28, 2026

“Reported on Midjourney's acquisition of astrology app Co-Star.”

Netflix says around 300 titles used generative AI
The VergepositiveJul 17, 2026

“Journalist reporting on Netflix's use of generative AI in approximately 300 titles for post-production visual effects.”

ChatGPT grew ears
BloombergpositiveJul 16, 2026

“Emma Roth co-authored the article about OpenAI's ChatGPT smart speaker device plans and reported on multiple AI developments.”

Apple to raise prices due to memory shortage
The VergenegativeJun 19, 2026

“Byline author reporting on Apple's plan to raise prices due to ongoing memory shortage.”

Google shuts down Project Mariner AI web agent
The VergeneutralMay 8, 2026

“Emma Roth wrote the article about Google shutting down Project Mariner and its integration into other Google products.”

Mark Zuckerberg is reportedly building an AI clone to replace him in meetings
The VergemixedApr 14, 2026

“Byline author reporting on Meta's AI clone of Mark Zuckerberg to interact with employees in meetings.”

WordPress.org has launched a new browser-based workspace
The VergepositiveMar 16, 2026

“Reported on WordPress.org launching new browser-based workspace tool at my.WordPress.net for creating private websites without signup or hosting.”

Anthropic's Claude now generates interactive charts and diagrams directly in chat to help answer questions
The VergepositiveMar 13, 2026

“Reported on Anthropic's Claude generating interactive charts and diagrams directly in chat.”