California Institute of Technology
Behavioral economist who conducted research on habit formation and explains why the 21-day myth persists.
How media typically covers Colin Camerer
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Contrary to the popular 21-day myth, scientific research shows habit formation actually ranges from 18 to 254 days with an average of 66 days depending on the individual and activity type.
“Behavioral economist who conducted research on habit formation and explains why the 21-day myth persists.”