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Avi Goldfarb
Researcher

Avi Goldfarb

Rotman Chair in Artificial Intelligence and Healthcare, Professor of Marketing at University of Toronto

LinkedIn@avicgoldfarbWebsite

Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing at the Rotman School of Management, University of Toronto.

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Oct 2025 — Jan 2026
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Joshua S GansResearcher
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O-Ring Automation
NBERresearchneutralJan 12, 2026

Automation of complementary tasks (O-ring technology) creates discrete bundled adoption requirements and can increase labor income by scaling bottleneck task value, contradicting linear task-level displacement models.

“Co-authored NBER working paper on O-Ring Automation studying task automation and labor displacement.”

AI WorkforceAutomationAI EconomicsLabor Market Impact
Ajay Agrawal's research
NBERresearchneutralOct 8, 2025

Recent AI developments reduce prediction costs, making certain human labor complementary while reducing returns to other types of judgment, and humans will delegate decisions to machines even when human input would improve outcomes.

“Co-authored research examining how recent AI developments reduce costs of prediction tasks and their impact on decision-making and productivity.”

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