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Allison Steffens Herrera

Author of "The other side of ads in ChatGPT: Advertiser perspective"

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The other side of ads in ChatGPT: Advertiser perspective
The Next WebanalysisneutralMar 3, 2026

OpenAI is testing organic, intent-based advertising in ChatGPT with a $200,000 minimum commitment from selected advertisers, fundamentally differing from Google Ads by recommending products as natural conversation conclusions rather than keyword-auction bids.

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