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Alexandru Costin
Executive

Alexandru Costin

VP of generative AI at Adobe

LinkedIn@acostin

Explained Adobe's decision to build different AI assistant modes for Express versus Photoshop, targeting students and professionals.

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The Line Between Prompt and Design Just Disappeared
TechCrunchannouncementpositiveOct 30, 2025

Adobe released new AI assistants for Express and Photoshop that blend prompt-based and traditional design interfaces, allowing users to toggle between AI-driven and manual editing modes.

“Explained Adobe's decision to build different AI assistant modes for Express versus Photoshop, targeting students and professionals.”

Generative AIAI ProductsMultimodal AIAI Infrastructure